Kutchuka kwa maambulera amtundu, kulowa m'miyoyo ya tsiku ndi tsiku ya anthu

Ndi kupita patsogolo kosalekeza kwa nthawi, maambulera pang'onopang'ono akhala kufunikira m'miyoyo yathu.Ndipotu, pali zinthu zosayembekezereka, ndipo ndimapewa nsalu.Panthawiyi, phindu la maambulera likhoza kukulitsidwa ndipo pang'onopang'ono likhale chinthu m'miyoyo yathu..Ntchito zingapo za ambulera zimatipatsa moyo wotetezeka komanso womasuka.

Makampani opanga malonda akusamalira kwambiri moyo wa makasitomala.Kuti akwaniritse zosowa zosiyanasiyana zogula za gulu lomwe mukufuna kugula, malo ogulitsa maambulera amtunduwu awonjezera zinthu zingapo monga masilavu ​​a silika, zipewa, magalasi, mahema ndi zinthu zina zokhudzana nazo potengera mawonekedwe amtundu wazinthu.Kuwonetsera kwapakati m'masitolo apadera ogula kumapatsa ogula zosankha zambiri;sikuti imangokwaniritsa zosowa zosiyanasiyana za makasitomala, komanso imalemeretsa mtundu wa ambulera terminal product line.Kuwonekera kwa njira iyi ndi njira yoti makampani a maambulera atengere njira yokhayokha.Mchitidwewu ndi chiwonetsero cha mawonekedwe omaliza a maambulera amtundu kuti atengere moyo wa ogula.Kuyika masilafu a silika, zipewa, magalasi, ndi mahema m'masitolo a maambulera kuli ndi chowonadi chake chakuya:

1. Pewani bwino zofooka za ntchito imodzi ya maambulera

Kuyambira kalekale, dziko langa lakhala dziko lalikulu pakupanga maambulera.Chikhalidwe chachikhalidwe cha maambulera chimakula.Makamaka m’zaka zaposachedwapa, malonda a maambulera a dziko langa apita patsogolo mofulumira, ndipo maambulera angapo monga “paradise umbrella” ndi “plum umbrella” atulukira.Masitolo apadera amtundu wa Umbrella Kulowa mwakachetechete m'chigawo chamalonda chamzindawo, ndikuphwanya njira yotsatsira yachikhalidwe.

Ngati sitolo yamtengo wapatali ya ambulera imangogulitsa maambulera, mankhwalawa ndi amodzi kwambiri ndipo sangathe kukwaniritsa zosowa zosiyanasiyana za makasitomala.Zogulitsa zofanana zimawonekera mu sitolo yapadera, zomwe zimalemeretsa kwambiri kapangidwe ka sitolo yapaderayi ndipo zimapewa bwino ntchito imodzi ya zinthu za maambulera.chilema.

2. Malo ogulitsa maambulera amtundu amadalira kulanda moyo wa ogula kuti akope kutengapo gawo kwa ogula

Mitundu yambiri, njira yogula imodzi ili pafupi ndi zosowa zosiyanasiyana za ogula.Zakhala chizolowezi pomanga masitolo ogulitsa.Malo ogulitsa maambulera amtundu amatha kulanda moyo wa ogula omwe akufuna.Yang'anani kwambiri pazosowa zogula za ogula ndikukwaniritsa zomwe ogula akufuna.Chikhumbo chofuna kudziwa zapatsamba chingathe kukopa chidwi cha ogula omwe ali mumsika wabizinesi wodzaza ndi anthu ndikukwaniritsa zolinga zogulitsa.Choncho, n'zosadabwitsa kuti masitolo a maambulera amapereka zinthu zakunja zokhudzana ndi zosangalatsa, monga masiketi a silika, zipewa, magalasi, mahema, ndi zina zotero.Malo ogulitsa maambulera sakugulitsanso maambulera, koma moyo wosangalatsa wakunja wozungulira maambulera.Zili ngati Vanke akugulitsa osati nyumba zokha, komanso mtundu wa moyo, moyo wathanzi komanso wochuluka.Mpikisano wamasiku ano wamsika wasintha kuchoka ku mpikisano wazinthu kupita ku mpikisano wa moyo ndi mpikisano wa mayankho.Khalidwe la moyo wa ogula lasintha kwambiri, ndipo akhala “aulesi” ndi “opusa” mowonjezereka.Kupyolera mu kulemeretsa kwa mzere wazinthu zogulitsira, malo ogulitsa maambulera aphatikiza mwanzeru magulu ogula omwe akufuna zosangalatsa zakunja ndi mafashoni kwa makasitomala omwe akufuna, kuyambira pa moyo woyambirira, ndikugwira ogula mwamphamvu m'manja mwawo.

3. Mzere wolemera wa malonda a masitolo amtundu ndizochitika pamakampani

Kampani yopambana yamtunduwu imapanga gulu lowonjezera mozungulira moyo wa ogula omwe akuwafuna, zomwe zitha kulimbikitsa kukula mwachangu kwa mtunduwo.Mwachitsanzo, Rejoice watulutsa zinthu zambiri monga Rejoice soap ndi Rejoice shower gel pambuyo pa shampu;Fuguiniao amatsatira nsapato zachikopa.Anayambitsa zinthu zambiri monga zovala za Fuguiniao ndi katundu wachikopa wa Fuguiniao.Makampani ambiri amtundu amadziwa kudalira mizere yazinthu zolemera kuti agwire ogula.Panthawi imodzimodziyo, ndi kufalikira kwa ma netiweki ndi masanjidwe osasinthika, mzere wazinthu zolemera umalimbikitsa bwino malonda ndikukwaniritsa zosowa zingapo za ogula omwe akufuna.Makampani opanga ma brand amawonjezera magulu, kukulitsa mizere yazogulitsa makamaka potengera moyo wa ogula, kuyambira pazofuna zosiyanasiyana za ogula, ndikuwonjezera magulu oyenera;makampani ambulera, monga makampani atsopano omwe angolowa kumene mu dongosolo la brand monopoly, ali ndi botolo lalikulu Ndi chinthu chimodzi chokha.Pamaziko a kuphunzira kuchokera ku monopoly system ya mafakitale ena, kukulitsa mzere wazogulitsa ndikuziwonetsa mu terminal ndi njira yosapeŵeka ya kulamulira kwa mtundu wa ambulera.