Momwe mungapangire mtundu wa ambulera yanu

Momwe mungapangire mtundu wa ambulera yanu

Mtundu wa ambulera ndi dzina limodzi ndi logo yomwe ili pazinthu ziwiri kapena zingapo zokhudzana ndi zosowa zosiyanasiyana.Mwachitsanzo, Heinz ndi mtundu wa ambulera chifukwa dzinali liri pazinthu zosiyanasiyana monga ketchup, mpiru, viniga, nyemba, ndi zina.

Mitundu ya maambulera imadziwikanso kuti mtundu wabanja.

Kampani kapena wopanga amagwiritsa ntchito njira yamtundu wa maambulera pomwe sakufuna kukhala ndi mtundu wawo wamalonda.

Mitundu ya maambulera nthawi zonse imayamba ngati mtundu wamunthu.Mwachitsanzo, Heinz anayamba kupanga pickles.Koma makampani amapezerapo mwayi pagulu lina lazinthu kuti alowe mu lina, njira yotchedwakukulitsa mtundu.

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Umbrella Brand vs. House of Brands

Nyumba yamtundu ndi kampani yamakolo yomwe imagulitsa zinthu zosiyanasiyana zokhala ndi mitundu yosiyanasiyana, zina zomwe zitha kukhala maambulera.

Makampani monga P&G, Heinz-Kraft, Reckitt-Benkiser, ndi Unilever ndi nyumba zamtundu.Amapanga zinthu zosiyanasiyana ndipo amagwiritsa ntchito mitundu ingapo kuti azigulitsa.Nthawi zambiri amatchulidwa molakwika maambulera.

Nyumba zamakina zili bwino pomwe kampani ya makolo ilibe cholumikizira m'malingaliro a ogula.Chofunikira ndichakuti mtundu umamveka kwa makasitomala.