Momwe mungapangire mtundu wanu wa ambulera

Momwe mungapangire mtundu wanu wa ambulera

Mtundu wa ambulera ndi dzina limodzi ndi logo yomwe ili pazinthu ziwiri kapena zingapo zokhudzana zomwe zimakwaniritsa zosowa zosiyanasiyana. Mwachitsanzo, Heinz ndi mtundu wa ambulera chifukwa dzinalo lili pazinthu zosiyanasiyana monga ketchup, mpiru, viniga, nyemba, ndi zina zambiri.

Mitundu ya maambulera imadziwikanso kuti mitundu ya mabanja.

Kampani kapena wopanga amagwiritsa ntchito njira yolumikizirana ndi kampani pamene sakufuna kukhala ndi kampani yogulitsa zinthu payokha.

Makampani a maambulera nthawi zonse amayamba ngati makampani osiyanasiyana. Mwachitsanzo, Heinz anayamba ndi kupanga ma pickles. Koma makampani amagwiritsa ntchito bwino gulu limodzi la zinthu kuti apite ku lina, njira yotchedwakuwonjezera kwa mtundu.

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Mtundu wa Umbrella vs. House of Brands

Kampani ya nyumba ya ma brand ndi kampani yaikulu yomwe imagulitsa zinthu zosiyanasiyana ndi mitundu yosiyanasiyana, yomwe ina ingakhale mitundu yodziwika bwino.

Makampani monga P&G, Heinz-Kraft, Reckitt-Benkiser, ndi Unilever ndi makampani opanga zinthu zosiyanasiyana. Amapanga zinthu zosiyanasiyana ndipo amagwiritsa ntchito mitundu yosiyanasiyana kuti azigulitse. Nthawi zambiri amalakwitsa powatcha kuti makampani opanga zinthu zosiyanasiyana.

Makampani opanga zinthu ali bwino chifukwa kampani yaikuluyo siili ndi mgwirizano ndi malondawo m'maganizo mwa ogula. Chofunika ndichakuti malondawo akhale omveka kwa makasitomala.